Allan Seabrook

Healthcare marketers face many more obstacles than marketers in other industries. To gain leverage, stay ahead, and compete with today’s medical marketing tactics, you need to embrace the key emerging, disruptive, and unavoidable healthcare trends.

Perhaps you haven’t thought about it, but Coke is often associated with happiness. In fact, the words Coca-Cola, in Mandarin, means “Delicious Happiness.” So, when you view the company’s “Happiness Machine” video on YouTube, you will also be convinced! Just think about that when evaluating the Coca-Cola’s Marketing Strategy.

This article attracted your attention probably because you are considering switching to a plant-based diet, like the Hallelujah Diet or at least wanting to incorporate more vegetables and fruit into your diet. Up to now, it is highly likely that you have been following the Standard American Diet (SAD).

Breast augmentation involving breast implants is the most popular cosmetic surgery performed on women each year. At the time you decided to have your procedure, you probably didn’t give much thought to the fact that one day, you might need to reverse that decision and have your implants removed.

Believe it or not, but the truth about the price of that bottle of wine in front of you is determined by mainly three factors: type of barrel (oak or stainless steel), the terroir (more about this later) and time. Each one of these factors needs to be individually taken into account when considering the price of a bottle of wine...

You probably watch videos on YouTube almost every day, making you one of the 30 million visitors who do the same. When YouTube launched on February 14th, 2005, and with its first video uploaded two months later, no one would have anticipated that the following year Google would purchase the company for US$1.65 billion...

While transitioning to a plant-based diet, such as the Hallelujah Diet, you’ll see major improvements in your health! Unfortunately, you can’t always rely on supermarkets to provide you with fresh and non-contaminated produce...

At the start of every year, friends, family, and of course, the media challenge us to make New Year’s resolutions. Without fail, these always include losing weight, quitting smoking, saving money, eating healthy, and exercising.

New Year’s resolutions are popular – but few people actually succeed at keeping them. Could a lack of willpower be the cause of this?

You might be surprised by the number of factors that need you to need to consider when seeking out a good glass of wine. The glass standing on the table in front of you is just the beginning…

When taking care of an aging parent, or by merely being a member of the rapidly growing baby boomer population, proper nutrition should be uppermost in our minds. Every day we are swamped by infomercials on TV and radio all cleverly suggesting that our diets, and those of our loved ones, need attention...

Women who have decided that having implants no longer works for them or their circumstances generally prefer breast implant removal.

No matter your reason might be for implant removal...

With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices. Here we examine several major marketing trends that are seen to be developing for 2020 and beyond...

We all could learn a lot from Amazon’s 25-year journey. Based on an incredibly loyal customer base, a focus on low product prices, fast and inexpensive shipping, and overall customer satisfaction, this marketing model is the one to emulate!

Generation Z, also known as the Post-Millenials, the iGeneration, or the Homeland Generation, has arrived. As a marketer, you are advised not to ignore this new and very different demographic where you’ll need to apply a new set of approaches when marketing to Generation Z.