Allan Seabrook

When you take a deep breath with your mouth closed, does the air flow easily through both sides of your nose? Or does it feel as if your nose is making it harder for you to breathe freely?
A surprising number of people — approximately 80% of the population — are living with a deviated septum, and many may not even be aware of it. Having this condition means that the cartilage and bone dividing the two nasal passages may be crooked or uneven, making one side narrower than the other.
Most devia...

Healthcare marketers face many more obstacles than marketers in other industries. To gain leverage, stay ahead, and compete with today’s medical marketing tactics, you need to embrace the key emerging, disruptive, and unavoidable healthcare trends.

Perhaps you haven’t thought about it, but Coke is often associated with happiness. In fact, the words Coca-Cola, in Mandarin, means “Delicious Happiness.” So, when you view the company’s “Happiness Machine” video on YouTube, you will also be convinced! Just think about that when evaluating the Coca-Cola’s Marketing Strategy.

This article attracted your attention probably because you are considering switching to a plant-based diet, like the Hallelujah Diet or at least wanting to incorporate more vegetables and fruit into your diet. Up to now, it is highly likely that you have been following the Standard American Diet (SAD).

Believe it or not, but the truth about the price of that bottle of wine in front of you is determined by mainly three factors: type of barrel (oak or stainless steel), the terroir (more about this later) and time. Each one of these factors needs to be individually taken into account when considering the price of a bottle of wine...

You probably watch videos on YouTube almost every day, making you one of the 30 million visitors who do the same. When YouTube launched on February 14th, 2005, and with its first video uploaded two months later, no one would have anticipated that the following year Google would purchase the company for US$1.65 billion...

While transitioning to a plant-based diet, such as the Hallelujah Diet, you’ll see major improvements in your health! Unfortunately, you can’t always rely on supermarkets to provide you with fresh and non-contaminated produce...

You might be surprised by the number of factors that need you to need to consider when seeking out a good glass of wine. The glass standing on the table in front of you is just the beginning…

When taking care of an aging parent, or by merely being a member of the rapidly growing baby boomer population, proper nutrition should be uppermost in our minds. Every day we are swamped by infomercials on TV and radio all cleverly suggesting that our diets, and those of our loved ones, need attention...

With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices. Here we examine several major marketing trends that are seen to be developing for 2020 and beyond...

We all could learn a lot from Amazon’s 25-year journey. Based on an incredibly loyal customer base, a focus on low product prices, fast and inexpensive shipping, and overall customer satisfaction, this marketing model is the one to emulate!

Generation Z, also known as the Post-Millenials, the iGeneration, or the Homeland Generation, has arrived. As a marketer, you are advised not to ignore this new and very different demographic where you’ll need to apply a new set of approaches when marketing to Generation Z.